/* =============================================================
   LeadMkr — Lead Recovery Systems for Local Service Businesses
   Static visual mockup. No dependencies.
   ============================================================= */

:root {
  /* Brand */
  --ink:        #0B1220;   /* near-black navy for body copy */
  --ink-soft:   #2A3344;   /* secondary text */
  --ink-mute:   #5A6577;   /* tertiary text */
  --line:       #E5E8EE;   /* hairlines / borders */
  --surface:    #FFFFFF;   /* primary surface */
  --surface-2:  #F6F8FB;   /* alt section background */
  --surface-3:  #EEF2F8;   /* card outline / track */
  --navy:       #0E1A33;   /* dark hero / footer */
  --navy-2:     #142345;
  --accent:     #AE0E06;   /* LeadMkr burgundy (primary brand accent) */
  --accent-rgb: 174, 14, 6; /* for rgba() tints of --accent */
  --accent-dk:  #8B0B05;   /* darker burgundy for hover */
  --accent-ink: #0B1220;
  --accent-2:   #FF6A1A;   /* safety orange (urgency accent) */
  --good:       #15A36B;   /* green for success/recovered */
  --warn:       #E5A100;
  --bad:        #D2333F;

  /* Type */
  --font-sans:  Inter, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
  --font-mono:  "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace;

  /* Layout */
  --radius-sm: 8px;
  --radius-md: 12px;
  --radius-lg: 18px;
  --shadow-sm: 0 1px 2px rgba(11, 18, 32, 0.06);
  --shadow-md: 0 10px 30px rgba(11, 18, 32, 0.08);
  --shadow-lg: 0 30px 80px rgba(11, 18, 32, 0.20);
}

* { box-sizing: border-box; }

html, body {
  margin: 0; padding: 0;
  font-family: var(--font-sans);
  color: var(--ink);
  background: var(--surface);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

a { color: inherit; text-decoration: none; }
img, svg { display: block; max-width: 100%; }

.container {
  width: 100%;
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 28px;
}

/* =========== TOP ANNOUNCEMENT BAR =========== */
.announce {
  background: var(--navy);
  color: #DDE3EE;
  font-size: 13.5px;
  padding: 10px 0;
  border-bottom: 1px solid rgba(255,255,255,0.06);
}
.announce-inner {
  display: flex; align-items: center; justify-content: center;
  gap: 10px; text-align: center;
}
.announce strong { color: #fff; }
.announce .dot {
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--accent-2);
  display: inline-block;
}

/* =========== NAV =========== */
.nav {
  position: sticky;
  top: 0; z-index: 30;
  background: rgba(255,255,255,0.92);
  backdrop-filter: saturate(180%) blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px 0;
}
.brand {
  display: inline-flex; align-items: center;
  font-weight: 800;
  letter-spacing: -0.01em;
  font-size: 18px;
  line-height: 0; /* prevent extra header height around the logo */
}
.brand-logo {
  display: block;
  width: auto;
  max-width: 190px;
  max-height: 44px;
  height: auto;
}
.brand-mark {
  width: 30px; height: 30px;
  display: grid; place-items: center;
  background: var(--ink);
  color: var(--accent);
  border-radius: 8px;
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 14px;
}
.nav-links {
  display: flex; align-items: center; gap: 30px;
  font-size: 14.5px;
  color: var(--ink-soft);
}
.nav-links a:hover { color: var(--ink); }

.btn {
  display: inline-flex; align-items: center; gap: 8px;
  font-weight: 700;
  font-size: 15px;
  border-radius: 10px;
  padding: 12px 18px;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform .06s ease, background .15s ease, border-color .15s ease, color .15s ease;
  white-space: nowrap;
}
.btn:active { transform: translateY(1px); }
.btn-primary {
  background: var(--accent);
  color: #fff;
}
.btn-primary:hover { background: var(--accent-dk); }
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--line);
}
.btn-ghost:hover { border-color: var(--ink-mute); }
.btn-dark {
  background: var(--ink);
  color: #fff;
}
.btn-dark:hover { background: #1a2434; }
.btn-lg { padding: 16px 22px; font-size: 16px; }

/* =========== HERO =========== */
.hero {
  position: relative;
  background:
    radial-gradient(900px 500px at 90% -10%, rgba(var(--accent-rgb), 0.10), transparent 60%),
    radial-gradient(700px 400px at -10% 110%, rgba(255,106,26,0.07), transparent 60%),
    linear-gradient(180deg, #FFFFFF 0%, #F7F9FC 100%);
  padding: 72px 0 88px;
  border-bottom: 1px solid var(--line);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 60px;
  align-items: center;
}
.eyebrow {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-soft);
  background: var(--surface);
  border: 1px solid var(--line);
  padding: 6px 12px;
  border-radius: 999px;
}
.eyebrow .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--good); }

h1.hero-title {
  font-size: clamp(36px, 5.2vw, 60px);
  line-height: 1.04;
  letter-spacing: -0.025em;
  margin: 20px 0 18px;
  font-weight: 800;
  color: var(--ink);
}
.hero-title .accent { color: var(--accent); }
.hero-sub {
  font-size: 18px;
  color: var(--ink-soft);
  max-width: 560px;
  margin: 0 0 28px;
}
.hero-ctas {
  display: flex; gap: 12px; flex-wrap: wrap; margin-bottom: 28px;
}
.trust-row {
  display: flex; gap: 22px; flex-wrap: wrap;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.06em;
  color: var(--ink-mute);
}
.trust-row .item { display: inline-flex; gap: 6px; align-items: center; }
.trust-row .check { color: var(--good); font-weight: 800; }

/* Hero activity card */
.activity {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-md);
  overflow: hidden;
}
.activity-head {
  display: flex; justify-content: space-between; align-items: center;
  padding: 18px 22px;
  border-bottom: 1px solid var(--line);
  background: var(--surface-2);
}
.activity-title {
  font-weight: 700;
  font-size: 14px;
  letter-spacing: -0.01em;
}
.activity-sub {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-mute);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.activity-counter {
  background: var(--ink);
  color: #fff;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  padding: 5px 10px;
  border-radius: 999px;
  text-transform: uppercase;
}
.activity-list { padding: 6px 0; }
.activity-row {
  display: grid;
  grid-template-columns: 32px 1fr auto;
  gap: 14px;
  align-items: center;
  padding: 14px 22px;
  border-top: 1px solid var(--line);
}
.activity-row:first-child { border-top: 0; }
.activity-icon {
  width: 32px; height: 32px;
  border-radius: 8px;
  display: grid; place-items: center;
  background: var(--surface-3);
  color: var(--ink);
}
.activity-icon.good { background: rgba(21,163,107,0.12); color: var(--good); }
.activity-icon.alert { background: rgba(255,106,26,0.12); color: var(--accent-2); }
.activity-icon.blue  { background: rgba(var(--accent-rgb), 0.10); color: var(--accent); }
.activity-msg strong { display: block; font-size: 14.5px; }
.activity-msg span { font-size: 13px; color: var(--ink-mute); }
.activity-time {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-mute);
}
.activity-foot {
  padding: 14px 22px;
  background: var(--surface-2);
  border-top: 1px solid var(--line);
  display: flex; justify-content: space-between; align-items: center;
  font-size: 13px;
  color: var(--ink-soft);
}
.activity-foot strong { color: var(--ink); }

.sample-tag {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: 0.06em;
  color: var(--ink-mute);
  background: var(--surface-3);
  border: 1px solid var(--line);
  padding: 4px 8px;
  border-radius: 999px;
}

/* =========== SECTION BASE =========== */
section.block { padding: 96px 0; border-bottom: 1px solid var(--line); }
section.block.alt { background: var(--surface-2); }
section.block.dark { background: var(--navy); color: #DDE3EE; border-color: rgba(255,255,255,0.06); }
section.block.dark h2, section.block.dark h3 { color: #fff; }
section.block.dark .section-sub { color: #B7C0D2; }

.section-head { max-width: 740px; margin-bottom: 48px; }
.section-eyebrow {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
  display: inline-block;
}
.dark .section-eyebrow { color: var(--accent-2); }
.section-title {
  font-size: clamp(28px, 3.4vw, 40px);
  line-height: 1.12;
  letter-spacing: -0.02em;
  margin: 0 0 14px;
  font-weight: 800;
}
.section-sub {
  font-size: 17px;
  color: var(--ink-soft);
  margin: 0;
  max-width: 640px;
}

/* =========== PAIN CARDS =========== */
.pain-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.pain {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 22px 20px;
  display: flex; gap: 14px; align-items: flex-start;
}
.alt .pain { background: #fff; }
.pain .x {
  flex: 0 0 30px; height: 30px;
  display: grid; place-items: center;
  border-radius: 8px;
  background: rgba(210,51,63,0.10);
  color: var(--bad);
  font-weight: 800;
}
.pain h4 { margin: 0 0 4px; font-size: 16px; letter-spacing: -0.01em; }
.pain p  { margin: 0; font-size: 14px; color: var(--ink-soft); }

/* =========== HOW IT WORKS =========== */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}
.step {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 24px 20px;
  position: relative;
}
.step-num {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  color: var(--accent);
  margin-bottom: 8px;
  display: block;
}
.step h4 { margin: 0 0 6px; font-size: 17px; letter-spacing: -0.01em; }
.step p  { margin: 0; font-size: 14px; color: var(--ink-soft); }

/* =========== WHAT'S INCLUDED =========== */
.included {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
.inc {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 16px 18px;
  display: flex; align-items: center; gap: 12px;
}
.inc .check {
  width: 22px; height: 22px;
  display: grid; place-items: center;
  border-radius: 50%;
  background: rgba(21,163,107,0.12);
  color: var(--good);
  font-weight: 800;
  font-size: 13px;
  flex: 0 0 22px;
}
.inc span { font-size: 15px; }

/* =========== USE CASE =========== */
.usecase-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  align-items: stretch;
}
.usecase {
  border-radius: var(--radius-lg);
  padding: 28px;
  border: 1px solid var(--line);
  background: var(--surface);
  display: flex; flex-direction: column;
}
.usecase.bad {
  background: #fff7f7;
  border-color: #f5d3d6;
}
.usecase.good {
  background: #f3fbf7;
  border-color: #cbe8d8;
}
.usecase h3 {
  margin: 0 0 6px;
  font-size: 18px;
  letter-spacing: -0.01em;
  display: flex; align-items: center; gap: 10px;
}
.usecase .pill {
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 4px 8px;
  border-radius: 999px;
  font-weight: 700;
}
.usecase.bad .pill { background: rgba(210,51,63,0.12); color: var(--bad); }
.usecase.good .pill { background: rgba(21,163,107,0.12); color: var(--good); }
.usecase p.intro {
  margin: 0 0 16px;
  font-size: 14.5px;
  color: var(--ink-soft);
}
.timeline {
  margin: 0; padding: 0; list-style: none;
  display: flex; flex-direction: column; gap: 10px;
}
.timeline li {
  display: grid; grid-template-columns: 26px 1fr;
  gap: 12px;
  align-items: flex-start;
  font-size: 14.5px;
}
.timeline li .marker {
  width: 22px; height: 22px;
  border-radius: 50%;
  display: grid; place-items: center;
  font-size: 12px;
  font-weight: 800;
  margin-top: 2px;
}
.usecase.bad .marker { background: rgba(210,51,63,0.12); color: var(--bad); }
.usecase.good .marker { background: rgba(21,163,107,0.12); color: var(--good); }

/* =========== INTELLIGENCE / TAGS =========== */
.intel-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  align-items: center;
}
.tag-board {
  background: var(--navy-2);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius-lg);
  padding: 24px;
  display: flex; flex-wrap: wrap; gap: 10px;
}
.tag {
  font-family: var(--font-mono);
  font-size: 12.5px;
  letter-spacing: 0.04em;
  padding: 8px 12px;
  border-radius: 999px;
  background: rgba(255,255,255,0.06);
  color: #DDE3EE;
  border: 1px solid rgba(255,255,255,0.12);
}
.tag.hot { background: rgba(255,106,26,0.18); color: #FFC79E; border-color: rgba(255,106,26,0.5); }
.tag.blue { background: rgba(var(--accent-rgb), 0.22); color: #FFD9D6; border-color: rgba(var(--accent-rgb), 0.55); }
.tag.good { background: rgba(21,163,107,0.18); color: #A6E5C8; border-color: rgba(21,163,107,0.5); }

/* =========== PRICING =========== */
.pricing {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
  align-items: stretch;
}
.pricing.pricing-2 {
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
  max-width: 980px;
  margin: 0 auto;
}
.tier {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 30px;
  display: flex; flex-direction: column;
  position: relative;
}
.tier.featured {
  background: var(--ink);
  color: #fff;
  border-color: var(--ink);
  box-shadow: var(--shadow-lg);
}
.tier .ribbon {
  display: inline-block;
  align-self: flex-start;
  background: var(--accent);
  color: #fff;
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 6px 11px;
  border-radius: 999px;
  font-weight: 800;
  margin-bottom: 18px;
}
.pricing.pricing-2 .tier .ribbon {
  position: static;
  top: auto;
  right: auto;
}
.tier h3 {
  margin: 0 0 4px;
  font-size: 19px;
  letter-spacing: -0.01em;
}
.tier .for {
  margin: 0 0 22px;
  font-size: 13.5px;
  color: var(--ink-soft);
}
.tier.featured .for { color: #B7C0D2; }
.tier .price {
  font-size: 36px;
  font-weight: 800;
  letter-spacing: -0.02em;
  line-height: 1.05;
}
.tier .price .mo {
  font-size: 15px;
  color: var(--ink-soft);
  font-weight: 600;
  margin-left: 4px;
}
.tier.featured .price .mo { color: #B7C0D2; }
.tier .setup {
  font-family: var(--font-mono);
  font-size: 11.5px;
  letter-spacing: 0.08em;
  color: var(--ink-mute);
  text-transform: uppercase;
  margin: 6px 0 22px;
}
.tier.featured .setup { color: #94A3BD; }

/* New two-line price block (setup + monthly) */
.tier .price-block {
  margin: 4px 0 24px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--line);
}
.tier.featured .price-block { border-bottom-color: rgba(255, 255, 255, 0.12); }
.tier .price-setup {
  font-size: 34px;
  font-weight: 800;
  letter-spacing: -0.02em;
  line-height: 1.05;
}
.tier .price-monthly {
  margin-top: 4px;
  font-size: 22px;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--ink-soft);
  line-height: 1.1;
}
.tier.featured .price-monthly { color: #D4DBEA; }
.tier .price-label {
  font-size: 14px;
  font-weight: 500;
  color: var(--ink-mute);
  margin-left: 6px;
  letter-spacing: 0;
  text-transform: none;
  font-family: inherit;
}
.tier.featured .price-label { color: #94A3BD; }
.tier ul {
  list-style: none; padding: 0; margin: 0 0 26px;
  display: flex; flex-direction: column; gap: 10px;
  flex: 1;
}
.tier li {
  display: grid; grid-template-columns: 20px 1fr;
  gap: 10px;
  font-size: 14px;
  align-items: start;
}
.tier li .tick {
  color: var(--good);
  font-weight: 800;
}
.tier.featured li .tick { color: #4ADE9C; }

/* Emergency / premium tier */
.tier.premium {
  background: var(--surface);
  border: 1px solid #DC2626;
  position: relative;
  box-shadow: 0 18px 40px -22px rgba(220, 38, 38, 0.35), var(--shadow-lg);
}
.tier.premium::before {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: var(--radius-lg);
  pointer-events: none;
  background: linear-gradient(160deg, rgba(220, 38, 38, 0.06), transparent 50%);
}
.tier.premium > * { position: relative; z-index: 1; }
.tier.premium .price-block { border-bottom-color: rgba(220, 38, 38, 0.18); }
.tier .ribbon.ribbon-urgent {
  background: #DC2626;
}
.pricing-note {
  margin-top: 22px;
  font-size: 13px;
  color: var(--ink-mute);
  text-align: center;
  max-width: 760px;
  margin-left: auto;
  margin-right: auto;
}
.pricing-note.pricing-note-fine {
  margin-top: 10px;
  font-size: 12px;
  color: var(--ink-mute);
  opacity: 0.85;
}

/* =========== FIT GRID =========== */
.fit-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.fit {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 28px;
}
.fit h3 { margin: 0 0 14px; font-size: 18px; letter-spacing: -0.01em; }
.fit ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 8px; }
.fit li {
  display: grid; grid-template-columns: 22px 1fr;
  gap: 10px;
  font-size: 14.5px;
}
.fit .ok { color: var(--good); font-weight: 800; }
.fit .no { color: var(--bad); font-weight: 800; }

/* =========== FAQ =========== */
.faq {
  display: flex; flex-direction: column;
  gap: 8px;
  max-width: 820px;
}
.faq details {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 4px 18px;
}
.faq summary {
  list-style: none;
  cursor: pointer;
  padding: 16px 0;
  font-weight: 700;
  font-size: 16px;
  display: flex; justify-content: space-between; align-items: center;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  font-family: var(--font-mono);
  color: var(--ink-mute);
  font-size: 20px;
  font-weight: 700;
}
.faq details[open] summary::after { content: "−"; }
.faq details p {
  margin: 0 0 16px;
  font-size: 14.5px;
  color: var(--ink-soft);
}

/* =========== CTA BAND =========== */
.cta-band {
  background: var(--ink);
  color: #fff;
  padding: 80px 0;
  text-align: center;
}
.cta-band h2 {
  font-size: clamp(28px, 3.6vw, 42px);
  letter-spacing: -0.02em;
  margin: 0 0 12px;
  color: #fff;
}
.cta-band p {
  font-size: 17px;
  color: #B7C0D2;
  margin: 0 auto 28px;
  max-width: 620px;
}

/* =========== FOOTER =========== */
footer {
  background: #06091A;
  color: #94A3BD;
  padding: 36px 0 30px;
}
.footer-grid {
  display: flex; flex-wrap: wrap; gap: 18px;
  justify-content: space-between; align-items: center;
}
.footer-brand {
  display: flex; align-items: center; gap: 10px;
  color: #fff; font-weight: 800; font-size: 17px;
}
.footer-brand .brand-mark { background: var(--accent); color: #fff; }
.footer-brand .brand-mark-img {
  width: 24px; height: 24px;
  display: inline-block;
  vertical-align: middle;
  margin-right: 4px;
}
.footer-tag {
  font-size: 13.5px;
  color: #94A3BD;
}
.footer-meta {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.06em;
  color: #6B7791;
}

/* =========== RESPONSIVE =========== */
@media (max-width: 980px) {
  .hero-grid,
  .intel-grid,
  .usecase-grid,
  .fit-grid { grid-template-columns: 1fr; gap: 28px; }
  .pain-grid,
  .included { grid-template-columns: repeat(2, 1fr); }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .pricing { grid-template-columns: 1fr; }
  .pricing.pricing-2 { grid-template-columns: 1fr; }
  .nav-links { display: none; }
  section.block { padding: 72px 0; }
}
@media (max-width: 640px) {
  .brand-logo { max-width: 150px; max-height: 38px; }
}
@media (max-width: 560px) {
  .pain-grid,
  .included,
  .steps { grid-template-columns: 1fr; }
  .hero { padding: 56px 0 64px; }
}